This semester, I focused in on a campaign for the company I work for, which is Red Rock Property Management. Our primary focuses were Google and Facebook, but mostly Google. A very large portion of our clients find us on Google, and we rely heavily on those Google reviews to send those clients our way. Throughout the course of this semester, I was able to increase our google reviews as well as our Facebook presence, likes, and reviews. My mission was to increase the amount of leads generated from our Facebook page, and I was really pleased that we actually did do this! We got several tenant leads and a couple of owner leads that I was able to convert to clients.
My campaign plan consisted of three major steps. First, I started posting more to our page, and tried doing one post a day, but some weeks I only got a few posts in per week. This increased our Facebook page exposure and did allow more people to find us. Unfortunately, there isn't a way to track the clicks from our Facebook page to our website right now, and so I don't know exactly how many leads came from Facebook. But I do know that we got more messages over direct message in Facebook, so that worked out well.
The next step of my campaign was to get our page verified. Unfortunately, we bought a new office space right before Halloween and ended up moving and having to change our address. This made things a lot more difficult in getting our page verified, because the change for Facebook was taking forever! It is still a work in progress, but we are getting closer.
The last step of my campaign was to run a reviews campaign to increase our Facebook and Google reviews amount. This campaign was a little different than the previous campaigns that we've run, where we typically have a gift card giveaway after drawing a name from all of those that left us reviews. For this campaign, our team just changed the way that we respond to reviews. When we get positive feedback, we now encourage people to share their experience with us on Facebook or Google, and it has really helped us to get more reviews just in this last quarter.
Overall, it was a successful campaign! I was satisfied with the outcome and where we are at today. We hope to just keep pushing forward to gain even more exposure within the community and continue building a positive reputation based on exceptional customer service.
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