My Page: Red Rock Property Management
My Mission: To increase the amount of leads generated from Red Rock
Property Management's Facebook Page.
Personas:
1.
Potential clients seeking any monthly cash flow
investments
2.
Real estate owners seeking property management
services
3.
Potential tenants seeking housing
Plan:
First, I will make posts to the Red Rock Property Management
page more often to allow them to show up in their client’s Facebook feeds. Through
my Social Media Communication class, I will gain new knowledge of Facebook
analytics that I can implement into these posts to make Red Rock Property Management’s Facebook advertising more effective.
Secondly, I will get Red Rock Property Management's Facebook page "verified", so that they will appear higher in search results.
Thirdly, I will organize a reviews campaign for existing Red Rock Property Management clients in order to receive more reviews and likes on our Facebook page. This campaign will cross-promote with Red Rock Property Management's Google places page to get more Google reviews as well.
This three step plan will help Red Rock Property Management’s
Facebook page to produce more leads, resulting in more clients.
